VeinTrain took its "Elephant in the Room" and a flat-pack vein, delivered by drone, to our showcase in Qatar. A little creativity helped busy, influential visitors pause and think about vascular access.

What a fantastic opportunity for vascular access to be seen. We hope to get the vein into more decision makers' hands and capture their interest and commitment to help us move forward. As Nick Ross said, "It's such a good idea." Take a look at the table to see our HALO Centre product companies. We were able to share them with some highly influential visitors, and they got to keep their own vein, much better than a business card. The Rainbow Trays and Vacuderm vein had video links via their own QR code, and they have their own video.

We felt the elephants wandering about shared the problem with non-vein enthusiasts at our showcase in Qatar. Aware we would be meeting some incredible people with wide and important health agendas, not all clinical, we delved into our creative side. Wandering around the creative energy of Sneinton Market back in Nottingham, things emerged. A highlight was speaking to Mark from the carnival company next door: "Have you got any elephants?" In a creative zone the answer is always curiosity and engagement rather than "why on earth!" We found our elephants in a room and got the drone pilot to blow away all the problems, creating space for solutions.

It may not be a Spielberg, but being a little creative helped us think differently and make the most of our chance for visitors to pause and think for a moment about veins and the problems that have become "accepted but unacceptable" (Dr Helm, 2015). We firmly believe at VeinTrain that creativity is key to change, which is needed in this area. Sarah Phillips did a change project years ago changing practice for 500 nurses in these skills, raising competency from 40% to 98%. The management science, as well as the unconscious, were key. In her master's dissertation, Sarah understood the power of creativity at work, which is now integral to all her work. Clinicians always want to offer the best but are not always in a position to do so. Now, with the amazing work from academics, healthcare leaders and manufacturers, it is possible, particularly in this global interconnected world, to make a change. We have to challenge our own thinking and that of others if we are going to effect change. Collaboration is key. Who knew a little cardboard box would win a showcase at such a prestigious meeting? We are just beginning, and hope you will join us in helping to make a difference. As Sheikha Moza said at closing, "we hope this conference can be a catalyst for innovation", and as Lord Darzi said, "The work begins as we go home."